Overview
The goal of the Blue Star Coffee Roasters app was to bring the company's renowned coffee experience online. Customers can easily browse the hand-roasted coffee selection, place wholesale and retail orders, and keep up with news and happenings from the Twisp, Washington, roastery using the app. For both local and national audiences, it serves as a digital storefront and brand center.
Challenges
Converting Blue Star's artisanal and community-driven identity into a smooth digital experience was one of the biggest obstacles. The app needed to maintain the brand's warmth and craftsmanship while serving both retail and wholesale customers. It took careful design and technical execution to combine inventory with real-time updates, provide a responsive user interface across all devices, and balance excellent visuals with quick load times.
Results
Following its release, the app effectively broadened Blue Star's customer base outside of the Methow Valley, leading to a discernible rise in wholesale inquiries and recurring retail sales. The backend support expedited inventory and client communication, and customers commended the user-friendly layout and simplicity of ordering. In addition to updating Blue Star's sales strategy, the app improved its relationship with coffee enthusiasts across the country and solidified its position as the country's leading micro roaster.