Overview
Based in Mississauga, Ontario, Casa Chic is an online retailer of furniture and home goods that sources distinctive, handcrafted items from craftspeople in Morocco, India, and Indonesia. The brand creates classic designs using organic and sustainable materials, and each piece reflects a love of interior design and cultural diversity. Casa Chic seeks to create homes that are havens of elegance, practicality, and serenity.
Challenges
Capturing the essence of Casa Chic's handcrafted, globally inspired products in a digital format was the largest challenge in the website's design. It was crucial to make sure that the artisanal quality, story, and material origin of each item were conveyed both visually and narratively. Along with providing a strong e-commerce experience, the website also needed to have a minimalist look, mobile responsiveness, easy-to-use filtering across product categories, and clear navigation.
Results
Through thoughtful storytelling, a serene interface, and immersive imagery, the finished website effectively presents Casa Chic's artistic vision and product line. The website fosters an emotional bond and trust with customers by highlighting product origin, craftsmanship, and sustainable sourcing. Following the launch, Casa Chic observed a significant increase in conversion rates along with an increase in customer engagement and time on site. Today, the brand has a digital presence that reflects its physical philosophy, incorporating culture, style, and mindful living into every home it enters.