Overview
One of the fastest-growing smart accessory and audio brands in India is Gizmore, which was founded in 2018. Gizmore has made a name for itself as a trendsetter for the tech-savvy Indian youth with a diverse portfolio that includes home gadgets, fitness equipment, IoT products, mobile accessories, and audio devices. With its headquarters in New Delhi, it blends robust local R&D, manufacturing, and distribution with global design collaboration.
Challenges
Gizmore needed a platform that could manage its wide range of products and appeal to a young audience in order to design and develop a digital presence. The most difficult task was striking a balance between high performance across all categories, seamless functionality, and a fashionable, colorful look. Important challenges addressed during the build included managing extensive inventory integration, ensuring a responsive design that operated flawlessly across devices, and enabling consistent branding—all while optimizing for user experience and conversion.
Results
The brand's tagline, "New Age Sound," was reflected in the sleek, contemporary, and user-friendly shopping experience offered by the recently redesigned Gizmore website. User retention and average session duration increased as a result of improved product categorization, quick loading times, and an interesting user interface. Gizmore experienced a notable increase in online traffic and conversions as a result of better navigation and SEO optimization. The website has grown to be a powerful representation of the brand's upbeat voice, connecting with young people and securing its position in the cutthroat lifestyle tech industry