Overview
Located in downtown Eugene, the Inn at the 5th is a luxurious boutique hotel that provides exquisite dining options, wine tastings, and sophisticated lodging for special events. Located in the famous 5th Street Public Market, the hotel strives to give visitors a classy, customized stay from reservation to departure. With features like complimentary drinks upon arrival, best rate guarantees, and upscale amenities, the website reflects the premium guest experience.
Challenges
One of the main challenges was creating a digital experience that captured the hotel's elegance and charm. In addition to emphasizing the special benefits of making reservations directly, the team had to design a responsive, stylish interface that made booking easy. To meet the demands of contemporary travelers, it was crucial to strike a balance between visual sophistication, speed, functionality, and mobile optimization. It took careful UX design and backend integration to integrate real-time room availability and promotional offers while maintaining the boutique vibe.
Results
The finished website successfully combines design and performance, reflecting the sophistication and exclusivity of Inn at the 5th. Visitors now have easy access to amenities and promotions, as well as a booking process that is mobile-friendly. Direct bookings increased for the hotel, decreasing reliance on outside platforms. The website raises the bar for boutique hospitality online by extending the hotel's opulent welcome well in advance of check-in through improved storytelling through images and user experience.