Overview
India's top online automotive marketplace, KharidoEV.com, was created to assist consumers in finding, evaluating, and buying the vehicles that best fit their requirements. The platform provides a multitude of professional reviews, specs, costs, comparisons, 360-degree vehicle views, and interactive video content via its website. Additionally, it links consumers with more than 4,000 car dealers, several automakers, and financial institutions, facilitating a smooth and knowledgeable car-buying experience.
Challenges
The main challenge in creating the platform for KharidoEV.com was integrating a large amount of data, such as immersive visual experiences and listings for new and used cars, while maintaining an intuitive and mobile-friendly user experience. A strong and scalable backend was necessary to deliver real-time updates for deals, promotions, and dealer inventory throughout all of India's major cities. Additionally, it required careful planning to meet a variety of B2B needs as well as customer expectations when creating tools for OEMs and dealers, such as lead management apps, digital showrooms, and sales performance tracking dashboards.
Results
The end product is a powerful, comprehensive automotive platform that completely transforms the way consumers search for and buy cars online. With its cutting-edge features like "Feel The Car," real-time comparisons, and an extensive used car marketplace, KharidoEV.com has greatly increased user engagement. Integrated tech tools that increase lead conversion and sales efficiency are advantageous to OEMs and dealer partners. KharidoEV.com is well on its way to realizing its goal of becoming a comprehensive ecosystem for car ownership, sales, and purchases in India as it keeps expanding.