Overview
The goal of the innovative medical clothing company Mediclo is to provide healthcare workers with environmentally friendly uniforms. Mediclo enables its community to make more sustainable lifestyle choices—without sacrificing quality, comfort, or style—in a sector that is notorious for its reliance on disposables. The company's goal is to use long-lasting, ethically produced clothing to help the medical community move toward a more environmentally friendly future.
Challenges
Communicating the intricacies of Mediclo's sustainability commitment as well as technical product specifications was one of the most difficult aspects of creating and designing the brand's online presence. The platform needed to provide a seamless e-commerce experience while educating users about environmentally friendly practices and fostering trust through transparent sourcing and lifecycle messaging. Strategic prioritization and innovative UX/UI solutions were necessary for a startup to balance scalable design, performance optimization, and storytelling on a tight budget.
Results
Increased engagement across important metrics, such as time spent on product pages and customer retention, resulted from the new site's launch. Using storytelling modules, informative blog posts, and transparency elements like impact badges and factory insights, the design was successful in emphasizing Mediclo's distinctive value proposition—sustainability in scrubs. The platform now fosters a developing community of ethical healthcare professionals motivated by Mediclo's mission in addition to supporting sales.