Overview
Picky Bars is a brand and website that focuses on nutrition and offers real food energy bars made especially for athletes. Professional athletes Jesse Thomas and Lauren Fleshman co-founded the company, which fills a niche in the sports nutrition industry by offering bars that strike a balance between performance requirements and genuine, healthful ingredients. Users can explore product details, sign up for regular deliveries, and personalize their nutrition experience with the e-commerce platform.
Challenges
It was difficult to make a website that was both entertaining and authentic while conveying the science underlying the product. The group had to make sure the digital experience reflected the brand's lighthearted yet polished tone. It took a well-balanced design approach to incorporate athlete stories, product selection, subscription logistics, and instructional content without overcrowding the user interface. Furthermore, in order to gain trust in a crowded market, it was essential to communicate the bar's unique selling point—real food plus performance—through both the interface and the content.
Results
The Picky Bars website effectively realized the company's goal of providing athletes with real food at any time and from any location. The brand expanded quickly through digital reach and word-of-mouth thanks to a robust community centered around transparency, storytelling, and athletic performance. The website's smooth subscription model, ingredient transparency, and interesting athlete-driven content won accolades from users. Consequently, Picky Bars turned from a small kitchen experiment into a national performance fuel brand, carving out a niche in the sports nutrition market.