Overview
The Public Investment Fund (PIF)-backed ROSHN App is the digital entry point to Saudi Arabia's top real estate projects. The app, which is made for residents, investors, and homebuyers, provides easy access to real estate listings, investment opportunities, and community services on a single platform. Users can connect with customer service, explore lively neighborhoods, and keep up with ROSHN's expanding portfolio thanks to it.
Challenges
Creating a digital experience that aligned with the ROSHN brand's prestige and vision was the main challenge in creating the ROSHN App. The platform needed to offer customized content and services for a wide range of user types, including investors, first-time purchasers, and current residents. Design, development, and business strategy teams had to work closely together to guarantee scalability, bilingual support (Arabic/English), secure transaction capabilities, and seamless device performance.
Results
ROSHN saw a spike in digital inquiries and lead conversions after the app's release, which expedited the process of finding properties. The ability to manage housing-related services from a single interface, rich media property tours, and easy navigation were all commended by users. The app was essential in raising investor confidence, improving customer engagement, and enhancing ROSHN's reputation as a cutting-edge, people-first real estate developer dedicated to raising Saudi Arabia's standard of living.