Overview
An indigenous Indian company called SINGH & CHAND specializes in fashionable and long-lasting phone cases and accessories. The company, which was established during the 2020 lockdown, swiftly changed its focus from providing trendy tech products to personalized phone cases that let users show off who they are. Every product is made with care and individuality, with a focus on quality and client satisfaction.
Challenges
The challenge of designing the SINGH & CHAND website was to create a platform that embodied the brand's vibrant individuality and personal journey. The objective was to provide a smooth user experience, demonstrate product durability, and enable customization tools while balancing aesthetic appeal and functionality. Another crucial technical challenge was making sure the backend could manage customization requests effectively while preserving quick performance.
Results
The finished website presents SINGH & CHAND as a dependable and expressive tech-accessory brand in addition to sharing the founder's personal narrative. Higher average order values and greater engagement resulted from the smooth integration of the customized case builder. The brand saw an increase in site traffic and conversions after launch, and satisfied customers praised the products' high quality and ease of customization. Today, the website acts as a solid digital platform for future expansion and a closer relationship with the brand's fan base.