Overview
A Canadian lifestyle brand run by women, SoYoung provides well-made, long-lasting, and useful products for people who are constantly on the go. The goal of SoYoung is to promote mindful living and personal empowerment via commonplace products that promote wellness and deliberate routines, not just bags and accessories. The brand helps users "pack their day for success" by combining functionality, style, and purpose.
Challenges
Conveying a deeply personal and purpose-driven brand narrative while offering a simple and entertaining shopping experience was the challenge of designing the SoYoung website. In order to translate the founder's vision of empowerment and growth into the design, layout, and product presentation, it was difficult to combine storytelling with business. Developing an emotionally compelling visual brand identity that preserves responsive functionality, clean navigation, and a smooth checkout experience across devices was another significant challenge.
Results
The finished website reflects the brand's heart-centered approach and beautifully displays SoYoung's products and mission. The platform increases time spent on site and enhances user engagement by incorporating wellness-focused content, customer testimonials, and authentic storytelling. Metrics following the launch revealed a significant increase in online sales, client retention, and brand loyalty. Most significantly, SoYoung has expanded its mission to promote mindful living and personal empowerment by establishing a digital presence that inspires in addition to selling.