Overview
The goal of the Sunway Property mobile app is to make it easier for investors and buyers to find homes. The app, which was created by one of Malaysia's most reputable real estate developers, provides a smooth way for users to look at retail, commercial, and residential properties. Users can find their ideal home, check availability, and access important project details with a few taps thanks to the user-friendly navigation and real-time updates.
Challenges
Creating a user interface that could accommodate both novice and experienced real estate investors while presenting a sizable portfolio of properties in an interactive, well-organized manner was one of the biggest challenges. Designers, developers, and Sunway's internal teams had to work closely together to ensure real-time data updates, seamless navigation, and seamless integration with backend sales and customer support systems. Technical challenges also included maximizing performance across a variety of mobile devices without sacrificing visual quality.
Results
Lead conversion rates and customer engagement have increased dramatically since the app's release. Customers valued the ease of using their smartphones to peruse carefully chosen real estate listings, virtual tours, and direct contact details. Additionally, the app eliminated the need for in-person meetings during the early stages of decision-making, enabling Sunway Property to serve a larger clientele from more geographical areas. All things considered, it has improved the brand's online visibility and created a more effective line of communication between the business and potential customers.