Overview
Treat Beauty is a fun, upbeat skincare line founded by a person who has battled difficult skin issues like eczema. The founder was determined to create nourishing skincare products that were both therapeutically effective and enjoyable to use, avoiding the greasy, uninteresting creams that dominated the market.
Challenges
Finding the ideal tone—balancing playful, cheerful branding with scientific credibility—was the main challenge in creating and designing the brand's online presence. It took careful content, eye-catching graphics, and an easy-to-use user interface to convey the serious skin therapy benefits while retaining a whimsical, Willy Wonka-esque charm. Without overpowering the user, it was also essential to emphasize the founder's life story, ingredient transparency, and community-driven mission.
Results
Bright, upbeat, and supported by formulations inspired by nature, the finished website perfectly captures the essence of the brand. It encourages users, particularly those who have long felt underappreciated by clinical or uninspired options, to confidently and joyfully explore skincare solutions. Due to the brand's genuine voice and eye-catching design, engagement and social sharing significantly increased after launch. Most significantly, it started to create a devoted following of clients who felt empowered and represented in their skincare journeys in addition to experiencing results.