Overview
Twopresents is a social enterprise based in Hong Kong that combines charitable giving and gifting to enhance the significance of celebrations. The platform, which was created by a group of parents who were enthusiastic about social responsibility and sustainability, enables users to divide gift contributions between a donation to a charity of their choice and a personal gift. It promotes giving and thoughtful consumption in kids and families.
Challenges
A unique design challenge was coming up with a platform that seamlessly combines the ethics of giving with the joy of gifting. The user interface had to have a joyful yet functional feel. Creating a safe, easy-to-use system for processing donations, organizing events, and receiving guest contributions while educating users about the idea was a major challenge. The website also needed to be user-friendly without compromising impact, appealing to both parents and kids.
Results
The finished Twopresents website provides a seamless and happy experience that reflects the deeper impact of giving as well as the emotional value of celebrations. The platform was rapidly adopted by families, resulting in its extensive usage throughout Hong Kong. The website not only raised awareness of donations and decreased gift waste, but it also spread kindness to both adults and children. A culture of thoughtful celebration that feels good and accomplishes good has been successfully cultivated by Twopresents.